Websites are easier than ever to create.
Making them actually work is where experience matters.
I design and build WordPress and Shopify websites that integrate with your business, reduce manual work and support long-term growth – combining experience and modern tools, including AI.
A website should do more than just exist
There’s been a clear shift in the last couple of years.
It’s now possible for anyone to create a website using AI tools. That’s not a bad thing – it’s made building faster and more accessible.
But it’s also changed expectations.
A website isn’t just about getting something online anymore. It needs to connect to how your business actually operates.
Without that, things start to break down – content becomes harder to manage, processes stay manual, and the site quickly becomes a limitation instead of an asset.
That’s where experience still matters.
I work with businesses to design and build websites that are part of a larger system – not just something that looks good online.
What I actually do
Most problems don’t come from the build itself – they come from how everything is structured behind the scenes.
I work across a few key areas:
- Connecting your website to the tools and systems your business already uses
- Reducing manual work through automation and structured workflows
- Designing content and data structures that are easy to manage over time
- Building with performance, accessibility and search visibility in mind
- Solving complex requirements that off-the-shelf setups don’t handle well
The goal isn’t just to launch a site – it’s to make it easier to run your business.
How I can help
Most projects fall into one of these areas, depending on what you need. The right approach depends on what you’re trying to improve – whether that’s visibility, efficiency, or how your systems work together.
Website & Platform Builds
Websites that do more than just look good – they support how your business actually runs.
This includes:
- WordPress and Shopify websites tailored to your business
- Clear, well-structured content that’s easy to manage
- Fast, accessible websites that perform well in search
- Flexible setups that can grow with your business
Whether it’s a new site or a rebuild, the focus is on getting the structure right so you’re not constantly working around limitations later.
Systems & Automation
This is where most businesses see the biggest gains.
I help streamline the way your website connects to your day-to-day operations, reducing manual work and improving consistency.
This includes:
- Connecting your website to tools like CRMs, booking systems or spreadsheets
- Automating repetitive tasks and data handling
- Simplifying content updates and internal processes
- Creating more efficient workflows across your business
The result is less time spent managing your website and more time focused on running your business.
Technical Strategy
For projects that need to be thought through properly before anything is built.
I work with businesses and agencies to plan and structure projects so they’re set up for long-term success.
This includes:
- Technical planning and architecture decisions
- Structuring content, data and integrations
- Identifying risks, edge cases and future requirements
- Supporting agencies as a senior technical resource
This is especially useful for complex builds, or where multiple systems need to work together.
Selected Work
A small selection of projects focused on structured data, systems integration and scalable website builds.
Education platform integration
eCommerce platform with custom workflows
Property development platforms
About AI and how I use it
AI is now part of how websites are built.
It’s made it easier to generate layouts, write code and move quickly through parts of the development process. Used well, it can improve efficiency and reduce time spent on repetitive tasks.
But it’s not a complete solution.
AI can be very effective when it has the right input. That still depends on understanding the business, defining the structure and making decisions about how everything should work together over time.
Without that, it can just as easily produce something that looks complete but becomes difficult to manage or scale.
I use AI where it makes sense – and rely on experience where it matters.
Who I work with
I tend to work with businesses where the website is part of a larger system, not just a standalone marketing tool.
This includes:
- Agencies looking for senior development support
- Service-based businesses with established operations
- Organisations managing structured content or complex data
- Businesses looking to reduce manual processes through better systems
If you’re looking for a simple, low-cost website, I’m probably not the right fit.